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Clientflow vs Keap
What Australian Services Businesses Need to Know Before Choosing Keap
Keap (formerly Infusionsoft) is one of the most established CRM and marketing automation platforms for small business. Its automation builder is genuinely powerful, its pipeline management is solid, and it handles invoicing and payments natively. For certain businesses, it’s a strong platform.
For Australian services businesses, there are several important limitations to understand before committing - particularly around SMS marketing, pricing architecture, and what the 2024 Thryv acquisition means for the product’s direction.
This page compares Keap and Clientflow across every category that matters, with accurate 2026 pricing for both platforms.
The Most Important Thing Australian Businesses Should Know About Keap
Keap’s SMS marketing is not available in Australia.
Keap’s dedicated business phone line, text marketing broadcasts, and automated SMS sequences are only available to businesses in the United States and Canada. Australian subscribers pay for a platform that includes SMS as a core feature - and cannot use it.
This is not a minor limitation. For services businesses where SMS follow-up, appointment reminders, no-show sequences, and lead nurture via text are central to how the client journey works, being locked out of SMS entirely changes the value equation significantly.
Clientflow includes full 2-way SMS for Australian businesses as a standard feature.
The Fundamental Difference
Keap is a CRM and marketing automation platform built primarily for the US and Canadian small business market. Its core strengths are pipeline management, email automation, and payment processing. It includes landing pages and basic funnel building. SMS and phone features are US/Canada only.
Clientflow is an all-in-one marketing, CRM, and business operations platform built for Australian services businesses. It includes full CRM, marketing automation, email, 2-way SMS, landing pages, sales funnels, appointment scheduling, invoicing, reputation management, call tracking, AI chatbot, Voice AI, social media scheduling, and more - all functioning fully in Australia.
Keap’s 2024 Acquisition - What It Means
In October 2024, Thryv Holdings acquired Keap for US$80 million. Thryv is primarily a US-based SMB software company. The acquisition merged Keap into a broader SaaS ecosystem alongside Thryv’s existing products.
For existing Keap customers, this raises reasonable questions about the product’s long-term roadmap, support structure, and whether development priorities will continue to focus on Keap’s core marketing automation capabilities or shift toward Thryv’s broader platform strategy.
Clientflow is independently operated with a clear focus on one market (Australia) and one type of business (established services businesses). Its roadmap is driven directly by the needs of its Australian client base.
Feature Comparison
CRM and Pipeline Management
Keap: Solid CRM with contact management, custom fields, tags, and segmentation. Drag-and-drop sales pipeline with deal tracking and automated stage progression. Pipeline management is one of Keap’s genuine strengths. Unlimited pipelines are available on all plans.
Clientflow: Full CRM with unlimited pipelines, unlimited custom fields, opportunity tracking with custom stages, contact and company management, and real-time reporting dashboards. All included in the single subscription.
Bottom line: Both platforms deliver strong CRM and pipeline management. This is not a meaningful differentiator between them.
Email Marketing and Automation
Keap: One of Keap’s strongest areas. Multi-step workflow automation with conditional logic, tag-based triggering, and a visual drag-and-drop campaign builder inherited from Infusionsoft’s 20+ years of development. AI-powered automation “plays” allow common sequences to be launched quickly. Email broadcasts and automated sequences are well-designed.
Clientflow: Multi-step workflow automation with conditional logic, branching, engagement scoring, and trigger-based actions. Over 125 pre-built workflow automations and 24 workflow templates included. Workflow AI Builder for constructing automations with AI assistance.
Bottom line: Keap’s automation builder is mature and strong, developed over two decades. Both platforms handle the core automation needs of a services business. Keap has a slight edge in the depth of its automation logic; Clientflow matches it for the most common use cases.
SMS Marketing
Keap: Text marketing, SMS broadcasts, and automated SMS sequences are available only in the United States and Canada. Australian businesses cannot access SMS marketing. The dedicated business phone line is also US/Canada only. The Keap mobile app is available in Australia, but SMS marketing functionality within it is not.
Clientflow: Full 2-way SMS included for Australian businesses. Send outbound messages, receive incoming replies, trigger automated workflows from inbound texts, manage SMS conversations in the unified inbox, and run complete SMS-based nurture sequences. Users pay Twilio directly for carrier costs.
Bottom line: This is a decisive difference for Australian businesses. Keap cannot deliver SMS marketing in Australia at all. Clientflow includes full 2-way SMS as a standard feature.
Landing Pages and Sales Funnels
Keap: Landing pages and multi-page sales funnels are included in the subscription. The builder has improved significantly in recent years. Suitable for lead capture and basic conversion funnels.
Clientflow: Unlimited landing pages and sales funnels included. Drag-and-drop builder with over 1,000 templates. Quiz funnels, webinar funnels, lead magnet funnels, and booking funnels all built within the platform. Website builder and hosting also included.
Bottom line: Both platforms include landing pages and funnel building. Clientflow’s template library is more extensive and the builder also includes full website hosting, which Keap does not.
Appointment Scheduling
Keap: Appointment scheduling is included with automated confirmation and reminders. Integrates with Google Calendar and Outlook. Solid for basic booking needs.
Clientflow: Full appointment scheduling with automated confirmation, reminders, no-show follow-up and automatic rebooking sequences, and rooms and equipment scheduling. Booking integrates directly with pipeline stages and workflow automations.
Bottom line: Both platforms include scheduling. Clientflow’s automated no-show follow-up and rebooking sequences are more developed - particularly valuable for services businesses where missed appointments directly impact revenue.
Invoicing, Payments, and Quotes
Keap: Native invoicing and payment processing is a genuine Keap strength. Accepts payments through Keap Pay, Stripe, and PayPal. Supports recurring billing, checkout forms, order bumps, and promo codes. Convert quotes to invoices in two clicks. One of the most complete payment systems of any CRM platform.
Clientflow: Quotes, invoicing, and e-signatures included. One-click quote-to-invoice conversion. Payment collection integrated with the pipeline. Less feature-rich than Keap’s payment system for e-commerce use cases, but covers the core invoicing needs of Australian services businesses.
Bottom line: Keap has the edge on payment processing, particularly for businesses with e-commerce or complex recurring billing needs. For straightforward services billing - quote, invoice, collect payment, move pipeline stage - both platforms deliver.
Reputation and Review Management
Keap: Not included. Automated review requests, review monitoring, and social posting of positive reviews require a separate tool.
Clientflow: Automated Google review requests, review response automation, and automatic posting of five-star reviews to social media channels. Included in the subscription.
Bottom line: Clientflow includes reputation management natively. Keap requires a separate tool.
Call Tracking
Keap: A dedicated business phone line is included but is US/Canada only. Not available to Australian businesses.
Clientflow: VOIP integration with call tracking and recording included and available in Australia.
Bottom line: Keap’s phone functionality is not available in Australia. Clientflow’s call tracking works for Australian businesses.
Social Media Scheduling
Keap: Not included. Social media scheduling requires a separate tool.
Clientflow: Social media scheduling and tracking included across multiple channels.
Bottom line: Clientflow includes social scheduling. Keap requires a separate subscription.
Video Hosting and Online Courses
Keap: Not included. Video hosting and online course delivery require separate platforms like Kajabi or Thinkific.
Clientflow: Video hosting and online courses included. Build client onboarding courses, educational content, and internal training materials without a separate subscription.
Bottom line: Clientflow includes course and video hosting. Keap does not.
Reputation Management
Keap: Not included.
Clientflow: Included - automated review requests, review monitoring, and social posting of five-star reviews.
Bottom line: Clientflow includes this; Keap does not.
AI Capabilities
Keap: AI-powered automation “plays” allow common workflow sequences to be launched through natural language prompts. AI content assistant for email and campaign copywriting. Available on all current plans.
Clientflow: Clientflow’s underlying platform includes a comprehensive AI suite: Conversation AI for automated chat engagement across SMS, Facebook, Instagram, WhatsApp, and live chat. Voice AI for answering inbound calls, qualifying leads, and booking appointments automatically. Content AI for generating copy, emails, and social posts. Funnel and Website AI for building pages from prompts. Workflow AI Builder for constructing automations with AI assistance. Ask AI for answering questions about your data and account. Reviews AI for automated review responses. Agent Studio for building advanced multi-step AI automations connecting to external tools and data sources.
Bottom line: Both platforms include AI automation assistance and content creation. Clientflow’s AI suite is significantly broader, with Voice AI for phone call handling and Conversation AI across multiple messaging channels - capabilities Keap does not offer.
Website Builder and Hosting
Keap: Not included. You’ll need a separate website platform and hosting.
Clientflow: Website builder, hosting, and blog publishing included in the subscription.
Bottom line: Clientflow can host your entire website. Keap cannot.
Pricing Comparison
Keap (2026, configured for a 5-person Australian services business)
Keap now operates a single plan that scales by contacts and users. All features are included at every level.
Base plan (1,500 contacts, 2 users, monthly billing): US$299/month (~AUD$435/month inc GST)
Annual billing discount (17%): US$249/month (~AUD$362/month inc GST)
Additional users (3 extra beyond the 2 included): US$39/month each = US$117/month (~AUD$170/month)
Upgrade to 2,500 contacts: Additional charge per contact tier
SMS add-on tiers: Not applicable for Australia - SMS not available
Mandatory implementation fee: US$500 minimum (~AUD$728) - required, cannot be waived
Subtotal (5 users, 2,500 contacts, annual billing): approximately AUD$580-620/month inc GST
Plus mandatory implementation fee: AUD$728+ upfront
Plus separate tools needed for missing capabilities:
Reputation management (e.g. Cloutly): ~$76/month inc GST. Social media scheduling (e.g. Buffer): ~$82/month inc GST. Video hosting and courses (e.g. Kajabi): ~$149/month inc GST. SMS marketing (cannot be added - not available in Australia).
Total monthly cost with add-ons: approximately AUD$907-950/month inc GST
Year 1 total (including mandatory implementation fee): approximately AUD$11,600-12,100
Clientflow
Everything included: $345/month inc GST
White-glove onboarding with full data migration: Included ($0)
Expert implementation: $25/hour when needed
Year 1 total: $4,140
Side-by-Side Summary
| Keap (configured for AU) | Clientflow | |
|---|---|---|
| Monthly cost (platform only, 5 users, annual) | ~AUD$532/month | AUD$345/month |
| Monthly cost (with add-ons to match features) | ~AUD$907-950/month | AUD$345/month |
| Annual cost (with add-ons) | ~AUD$10,900-11,400 | AUD$4,140 |
| Mandatory implementation fee | AUD$728+ | $0 |
| Year 1 total | ~AUD$11,600-12,100 | AUD$4,140 |
| Annual saving with Clientflow | ~AUD$7,500 in year 1 | |
| Users included | 2 (extras AUD$57/mo each) | Unlimited |
| Contacts included | 1,500 (cost scales) | Unlimited |
| Annual lock-in | Yes ($299 early termination fee) | No |
| SMS marketing in Australia | Not available | Included |
| Phone line in Australia | Not available | Included |
| CRM pipelines | Included | Included |
| Landing pages & funnels | Included | Included |
| Appointment scheduling | Included | Included |
| Invoicing & payments | Included (stronger than Clientflow) | Included |
| Reputation management | Not Included | Included |
| Social scheduling | Not included | Included |
| Video hosting & courses | Not included | Included |
| Website builder | Not included | Yes |
| Voice AI | Not included | Included free |
| Australian support team | No (US-based with AU hours) | |
| White-glove onboarding | Paid (mandatory fee) |
Keap (configured for AU)
Clientflow
The Contact-Scaling Cost Problem
Like most CRM platforms, Keap charges more as your contact database grows. The base plan covers 1,500 contacts for two users. Additional contacts are charged per tier. A business with 5,000 contacts pays significantly more than one with 1,500.
Clientflow charges zero based on contacts. Unlimited contacts, unlimited users, one flat rate. A database growing from 500 to 50,000 contacts doesn’t move the bill.
For services businesses that plan to build their contact list through systematic lead generation - which is exactly what the Core 5 Marketing Automations framework is designed to do - this difference compounds significantly over time.
The Annual Lock-In Issue
Keap offers a 17% discount for annual billing. The catch is that cancelling an annual contract before the term ends triggers a US$299 (~AUD$435) early termination fee. You must also contact support at least 10 days before your next billing date to avoid being charged for another period.
Clientflow has no lock-in contract. Month-to-month billing. Cancel any time. No early termination fee.
Where Keap Wins
Keap is a genuine platform with real strengths worth acknowledging:
Automation depth and maturity. Keap’s automation builder has been developed over 20+ years since the Infusionsoft days. The campaign builder is genuinely powerful - particularly for complex, multi-condition workflow sequences. Businesses that need sophisticated automation logic with many branches and conditions will find Keap’s builder mature and capable.
Payment processing and e-commerce. Keap’s native payment system is one of the most complete of any CRM platform. Recurring billing, checkout forms, order bumps, promo codes, and Keap Pay integration are built in and work well. For businesses with complex payment or subscription requirements, Keap’s payment capabilities are a genuine advantage.
Dedicated Customer Success Manager. Every Keap subscriber gets a dedicated Customer Success Manager. This is a meaningful support commitment that many platforms don’t offer at this price point. For businesses that want a named person to contact when things go wrong, this matters.
Established user community. Keap Academy, community forums, and a large library of training resources built up over many years provide solid self-service learning options. Businesses willing to invest time in mastering the platform will find the learning resources comprehensive.
Where Clientflow Wins
SMS marketing works in Australia. Keap’s SMS marketing is not available in Australia. Full stop. Clientflow includes native 2-way SMS for Australian businesses as a standard feature. For any services business that uses text messages to follow up leads, send appointment reminders, run nurture sequences, or communicate with clients, this is a decisive difference.
Total cost of ownership. Keap configured for a 5-person Australian services business costs approximately AUD$907-950/month once you add the tools needed to cover missing capabilities. Year 1 total including the mandatory implementation fee is approximately AUD$11,600-12,100. Clientflow delivers the same capability (minus Keap’s stronger payment system) for AUD$345/month with no implementation fee. Year 1 total: AUD$4,140.
No lock-in contract. Clientflow is month-to-month. Keap’s annual plan includes a US$299 early termination fee and a minimum 10-day notice requirement. For businesses still evaluating fit, this matters.
No mandatory implementation fee. Keap requires a minimum US$500 implementation fee - it cannot be waived. Clientflow’s white-glove onboarding with data migration is included at no extra cost.
Broader AI suite. Clientflow’s AI capabilities go significantly beyond Keap’s, with Voice AI for phone call handling, Conversation AI across multiple channels, Agent Studio for building advanced automations, and more. Keap’s AI focuses primarily on automation prompts and email content.
Australian-based senior support. Clientflow support comes from the same Australian-based team that built your setup. They know your business, your pipelines, and your workflows. Keap provides phone support during Australian business hours (Monday-Saturday) but the support team is US-based and unfamiliar with your account.
Reputation management and social scheduling included. Both missing from Keap, requiring separate tools and separate subscriptions. Clientflow includes automated Google review requests, review posting to social media, and social media scheduling in the base subscription.
No contact-based pricing. Unlimited contacts at a flat rate. Keap charges more as your database grows.
Voice AI for phone call handling. Clientflow’s Voice AI answers inbound calls, qualifies leads, and books appointments automatically. Keap does not offer this capability, and its business phone line is not available in Australia regardless.
Who Should Choose Keap?
Keap is the right choice for businesses in the United States or Canada that need a mature, well-developed CRM and marketing automation platform with strong payment processing, complex automation capabilities, and a dedicated Customer Success Manager.
For businesses with sophisticated e-commerce or subscription billing requirements where Keap’s native payment system provides genuine value, and where SMS marketing is either not needed or used only with a US/Canadian customer base, Keap is a capable platform.
Keap is not well-suited for Australian services businesses that need SMS marketing, a business phone line, or a platform without geographic feature restrictions.
Who Should Choose Clientflow?
Clientflow is the right choice for established Australian services businesses with 3 to 20 team members that need a complete marketing and client management system that works fully in Australia - including SMS, phone, AI tools, reputation management, and social scheduling - on one platform at a fraction of Keap’s total cost.
If Australian-based support from a team that knows your business matters to you, if white-glove onboarding with data migration at no extra cost is preferable to a mandatory implementation fee, and if a flat monthly rate without contact-based pricing or annual lock-in is how you want to plan your technology spend - Clientflow is the better-suited option.
Frequently Asked Questions
Does Keap work in Australia?
Keap is available in Australia, and the mobile app can be used here. However, Keap’s SMS marketing, text broadcasts, automated text sequences, and dedicated business phone line are only available in the US and Canada. Australian businesses pay for a platform that includes these features but cannot use them.
What happened to Infusionsoft?
Infusionsoft rebranded to Keap in 2019. The platform retained the same core automation capabilities. In October 2024, Keap was acquired by Thryv Holdings for US$80 million. The platform continues to operate under the Keap name.
Can I switch from Keap to Clientflow?
Yes. Clientflow’s onboarding team handles the migration. Contacts, tags, custom fields, pipeline data, and opportunities are migrated from Keap. Email sequences and automation workflows are rebuilt within Clientflow. The migration is included at no extra cost as part of white-glove onboarding.
Does Keap include a website builder?
No. Keap does not include website hosting or a website builder. You’ll need a separate platform for your website.
Is there an annual contract with Keap?
Annual billing is available at a 17% discount (approximately AUD$249/month at the base level). Cancelling an annual contract before the term ends incurs a US$299 early termination fee. You must contact support at least 10 days before your next billing date to cancel.
What is the Keap implementation fee?
Keap charges a mandatory implementation fee starting at US$500 (~AUD$728). This covers data migration, strategy consulting, and setup assistance. It cannot be waived. Clientflow’s white-glove onboarding - which includes full data migration, system configuration, and 5 hours of one-on-one training - is included with the subscription at no extra cost.
Is Clientflow built on the same technology as Keap?
No. Clientflow is built on GoHighLevel (HighLevel), a different platform. Keap is a standalone platform. Clientflow adds pre-built systems, white-glove onboarding, expert implementation at $25/hour, and Australian-based support on top of the GoHighLevel foundation.
Learn more →
Is there a lock-in contract with Clientflow?
No. Month-to-month billing, cancel any time. No early termination fee.
See the Full CRM Comparison
This page compares Clientflow and Keap in detail. To see how Clientflow stacks up against HubSpot, ActiveCampaign, Salesforce, Ontraport, Mailchimp, and Zoho as well, see our comprehensive comparison table.
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